Friday, January 29, 2010
Keep your hands on the wheel
Monday, February 1 marks the beginning of enforcement in earnest for Ontario's handsfree driving law. Given the spate of pedestrian deaths that have marked the beginning of 2010, we can expect to see a police blitz to convince drivers to put down their phones. This presents an opportunity for mobile accessory sales, ranging from bluetooth earpieces to devices that use voice commands to read and send text messages and emails.
As we reported before, there is widespread support for the law, but casual observations along any major street shows that there are still a lot of people who haven't got the message.
In December of each year, the RIDE program picks up various sponsorships to support public awareness and to get impaired drivers off the road.
Will we see the mobile service providers and device manufacturers getting involved with helping drivers conform?
Posted by Mark Goldberg @ 1/29/2010 06:05:00 AM 
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