Even before they launch service, the folks at DAVE are out there competing. A press conference and photo op has been called for February 2 at 11 am to announce the brand name for Canada's newest mobile entrant.Two days ago, Virgin Mobile called a press conference for the same time, promising a photo opportunity to launch the new HSPA+ network with mobile-inspired fashions created by Canadian designers.
So, those of us who follow the industry have to make a competitive choice: do we go to see Dave Dobbin and John Bitove launch a fresh mobile wireless brand or do we go to the Virgin Mobile HSPA+ event with underdressed fashion models?
How would you choose?
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