Tuesday, February 10, 2009
Will CRTC raise internet prices?

As we described last October, the proceeding is looking at how Canada's broadcasting system is affected by new mechanisms, such as the internet and mobile devices, as contrasted with traditional over-the-air and cable delivery.
The Commission sought responses to six main themes, the third of which has attracted calls for a levy to fund Canadian content:
- Defining broadcasting in new media
- The significance of broadcasting in new media and its impact on the Canadian broadcasting system
- Are incentives or regulatory measures necessary or desirable for the creation and promotion of Canadian broadcasting content in new media?
- Are there issues concerning access to broadcasting content in new media?
- Other broadcasting or public policy objectives
- The appropriateness of the new media exemption orders
CBC does not yet see evidence of new media displacing conventional TV viewing, given stability in weekly TV viewing hours. It notes that
most of the professional video content that is being consumed on the Internet continues to originate from traditional media. At the present time and into the foreseeable future we see new media and traditional media as being co-dependent.CBC also observes that its new media broadcasting activities are not self-supporting at this time, nor does CBC expect this to change in the near to medium term.
Many creative groups are calling for ISPs and mobile operators to contribute to a new fund to support the creation of Canadian content. Others are telling the CRTC to keep its light touch, if not hands-off, approach to new media.
In his October, 2008 speech at the Canadian Association of Broadcasters' convention, Ofcom Chair Philip Graf said that the UK regulator viewed its role as more of a facilitator than regulator. CAB's submission quotes him suggesting that government should:
We'll be monitoring to see how the Canadian model unfolds.
- Encourage providers to develop classification, search and filtering systems that parents can use to inform themselves and protect their children.
- Promote transparency and informed consent for adults, for example in the areas of behavioural advertising.
- Promote kite marking and branding by responsible site operators including those of the traditional broadcasters and newspapers who have web sites and
- Promote media literacy so that parents and children understand how to sensibly access, understand and use material.
Update [February 10, 9:10 am]
Thanks to Pamela for pointing out that the hearings are only running for 2 days next week [Tuesday and Wednesday (Feb 17/18) before resuming for a week on Feb 23, taking a week off and finishing during the week of March 9. The agenda that shows who is appearing on each day can be found on the CRTC website.
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CRTC, new media
Comments:
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Mark, it looks like CRTC just doesn’t realize how Internet affects on broadcasting. They are right, all internet services uses the same video-content. But the technology is absolutely different. Internet broadcasters exactly know who there customer are, what customers watch at that moment and what they like or not. Also, IPTV could be interactive and provide active entertainment rather than old-school TV just passive watching. All this will make IPTV more attractive for addv and finally the IP-content would be better, more attractive for the customer. I belief due next 5 years.
I don't think it is fair to say that the "CRTC just doesn't realize". The CRTC has not yet pronounced on this proceeding - they are holding hearings to solicit evidence and views from a wide range of perspectives.
There are lessons that all of us can learn from listening.
As to your example, internet broadcasters may know that content is being delivered to an IP address, but wouldn't know if they are competing for screen real estate with other applications. Digital TV set top boxes control the whole screen and can monitor every click on the remote. Which has more value for advertisers?
There are lessons that all of us can learn from listening.
As to your example, internet broadcasters may know that content is being delivered to an IP address, but wouldn't know if they are competing for screen real estate with other applications. Digital TV set top boxes control the whole screen and can monitor every click on the remote. Which has more value for advertisers?
Mark:
One of the main Web trends is that the browser becomes the operation system. It is why the war of browsers is the most discussible subject in the web news.
Watching TV on-line you probably will use the same browser which use for surfing and other web activities. The browser owner not only knows what are you watching, but also can measure you attention and check what you are doing at the same time. Set-to box can measure only yours switches. You are right, they owner of whole screen, but not the owners of your attention!
Yahoo integrated Yahoo-toolbar into Samsung TV which connected to Internet. But if TV has hard-drive, camera, keyboard and connection to Internet, probably we couldn’t call it TV anymore. TV as device will be reinvented by 2015.
But the main changes will be in content owner side. One million question, would the current broadcast owner be so powered in IPTV era ?
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One of the main Web trends is that the browser becomes the operation system. It is why the war of browsers is the most discussible subject in the web news.
Watching TV on-line you probably will use the same browser which use for surfing and other web activities. The browser owner not only knows what are you watching, but also can measure you attention and check what you are doing at the same time. Set-to box can measure only yours switches. You are right, they owner of whole screen, but not the owners of your attention!
Yahoo integrated Yahoo-toolbar into Samsung TV which connected to Internet. But if TV has hard-drive, camera, keyboard and connection to Internet, probably we couldn’t call it TV anymore. TV as device will be reinvented by 2015.
But the main changes will be in content owner side. One million question, would the current broadcast owner be so powered in IPTV era ?
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