Wednesday, April 16, 2008

 

Behavioral advertising through DPI

National PostThere was a story in Monday's Financial Post about some new behavioral advertising technology from a company called NebuAd, based in Redwood City. In the article, NebuAd co-founder Bob Dykes said the company is testing its hardware with a number of Canadian ISPs.
We simply map what people are interested in and then sell advertising which is more relevant to their person than previously could be done.
Bob Dykes, NebuAd's co-founder and CEO, will be speaking at The 2008 Canadian Telecom Summit on June 16 on a panel looking at Consumers in a Multi-screen World.

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Posted by Mark Goldberg @ 4/16/2008 06:52:00 AM
Comments:
The article does not describe how the ads are being delivered. I hope it's not via "injection" into html being delivered by the ISP. We know how people in the U.S. feel about this technology.

NebuAd has now discontinued its ad-injection product line and now delivers only the standard type of advertising that it buys from Web publishers, a company spokesman said Tuesday.

Are we certain they aren't trying the same mischief in a different market?
Posted by Blogger Geoff : 12:02 PM, April 16, 2008
 
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