Wednesday, March 12, 2008
Targeted TV advertising
An article in last Monday's New York Times talks about a joint initiative by the six largest cable companies in the US to develop a capability for advertisers to buy targeted and interactive ads.Cable companies would presumably leverage information collected by set-top boxes in order to deliver ads that the Times suggests are better focussed than Google. It is all to increase the cable companies' share of the $70 billion spent on television advertising in the United States.
The executives involved in Project Canoe think that, by working together, they can increase the cable industry’s take from $5 billion a year to $15 billion a yearWhen will these technology and agency capabilities migrate into Canada? Would Canadian cable companies create a similar consortium?
Do consumers have any idea of how much information is being gathered in their set-top boxes?
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cable TV, NY Times
Posted by Mark Goldberg @ 3/12/2008 07:40:00 AM 
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