Telecom Trends

A Canadian perspective

Tuesday, November 20, 2007

A viral approach to push mobile music

I received an interesting email today from New York based SX Mobile Media.

They recently shot and launched a new music video for Samsung Mobile called Europe United. Interesting concept. They went to 10 European cities; London, Paris, Berlin, Rome, Prague, Ibiza, Barcelona, Moscow, Edinburgh and Galway and asked regular people to dance in the street.

Those who made it into the final cut of this video won a free Samsung phone.

And now the video is being spread via YouTube with only the lightest mention of Samsung.

Technorati Tags:
Samsung, SX, Europe United

Posted by Mark Goldberg @ 11/20/2007 06:05:00 PM

Links

• Mark H. Goldberg & Associates
• The Canadian Telecom Summit
• The Telecom Blog
• Fox Group Dispatch
• Syndicate
• 
• 
• 

Archives

- Archives - February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 January 2010 February 2010
• Current Posts

Previous Posts

• More mobile wireless spectrum
• Toward an innovation strategy
• Give a laptop for the holidays
• Leading a horse to water
• Complaining about your phone by phone
• UK looking at internet content controls
• A tale of two crowns
• Broadband for the masses
• Enforcing web privacy
• Mobile jamming returns

Web mhgoldberg.com