Monday, September 24, 2007
Context based ads for phone calls
Now that Google has gained general consumer acceptance of context-based ads appearing when viewing email over the web, Pudding Media has announced advertising supported voice over IP (VoIP) phone calls that deliver ads related to the conversation in progress.The company's aim is to license its speech-recognition service to other companies that use VoIP.
I suspect that there are some significant privacy concerns.
Are we ready for machines to be eavesdropping on our calls? While one side of the conversation may have made a positive selection of the advertising supported conversation, how will the person on the other end of the call be notified that there is an electronic eavesdropper?
Don't both parties need to agree that this is an acceptable technology to be applied?
Technorati Tags:
Puddingmedia, VoIP, privacy
Posted by Mark Goldberg @ 9/24/2007 10:01:00 AM 
Syndicate
