Wednesday, July 18, 2007
Stealing our voices

With each of the CEOs, he pursued the question of unauthorized voice recording by call centres.
Rick Garrett, a former Aliant employee, has been campaigning for call centres to announce their recording practices for outbound calls. He is concerned about how the recordings are used and shared.
We spoke at length this week. The issue potentially crosses a number of departmental boundaries. There is, of course, the potential breech of privacy regulations. The office of the Privacy Commissioner has a fact sheet for Best Practices in the recording of calls. Since it was issued in 2002 (and updated in 2004), it is likely overdue for further refreshing.
He is also concerned with inappropriate marketing practices and sharing of information within a single call centre, but for the benefit of multiple clients. For example, if upon reviewing the tapes, a call centre manager finds a particularly vulnerable person at the end of a call, would that person be targeted for other campaigns?
What is the level of recording and voice analysis taking place by businesses in Canada and call centres located off-shore? Which agencies of government care?
As a questioner at the AGMs, Rick may not have been taken seriously by the media because of frequent digressions into tales of his personal exploits. I sympathize with him, having been known to make a short story long myself. Perhaps that is why I tried to listen to find the kernel of his concerns.
I think there are some meritorious issues to be found in his campaign. Beyond the valid privacy concerns, we need to look at how an individual deals with our regulatory structures and institutions.
One of the problems with our regulatory system is that our processes are geared for corporations and organizations with budgets to fund participation in lengthy formal proceedings. How do individuals get to participate without risking their family savings?
The CRTC has twice ordered consumers of telecom services to pay cost awards for simply participating in a proceeding, let alone being the applicant. That sure puts a chill on encouraging end-users to be a part of the process.
Where is the telecom ombudsperson as called for in the TPR?
Update [July 18, 4:45 pm]
The Office of the Privacy Commissioner has provided a comment, indicating that the fact sheet is currently being revised.
Update [July 23, 2:45 pm]
The Globe and Mail is reporting that the major Canadian phone companies (Bell Aliant, Bell Canada, SaskTel, Telus, MTS, Rogers, Virgin Mobile, Cogeco, Vidéotron and Vonage) have jointly filed a proposal with the CRTC to create an office of the Commissioner for Complaints for Telecommunications Services, initially to be filled by David McKendry, a former CRTC Commissioner.
Technorati Tags:
CRTC, Privacy Commissioner, Aliant, Bell
Comments:
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Thank you for highlighting how personal privacy might be affected as a result of monitoring outward calls sent from call centres.
In fact, here in the Office of the Privacy Commissioner we have been updating the very fact sheet you have noted needs revision.
We expect to have the new fact sheet up on our website soon, and it will speak to the need to consider personal privacy rights - on both outward and inward calls.
Colin McKay
Director of Communications
Office of the Privacy Commissioner
In fact, here in the Office of the Privacy Commissioner we have been updating the very fact sheet you have noted needs revision.
We expect to have the new fact sheet up on our website soon, and it will speak to the need to consider personal privacy rights - on both outward and inward calls.
Colin McKay
Director of Communications
Office of the Privacy Commissioner
Yes, privacy is important. One obvious solution is to not do business with a company you feel is violating your privacy. If enough people in this country quit complaining and started to vote with their wallets, companies would consider that as one of their business case inputs on whether to use personal information.
The specific example given, "...upon reviewing the tapes, a call centre manager finds a particularly vulnerable person at the end of a call, would that person be targeted for other campaigns?" is hardly worth mentioning and not even realistic. Any company with half a marketing department would be encouraging a call centre employee to up-sell that customer during the initial call. The call centre employee could even click the "easy prey" check box in their CRM tool eliminating the need for a higher-salaried manager to be reviewing tapes afterwards. The fact the call is being recorded is irrelevant.
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The specific example given, "...upon reviewing the tapes, a call centre manager finds a particularly vulnerable person at the end of a call, would that person be targeted for other campaigns?" is hardly worth mentioning and not even realistic. Any company with half a marketing department would be encouraging a call centre employee to up-sell that customer during the initial call. The call centre employee could even click the "easy prey" check box in their CRM tool eliminating the need for a higher-salaried manager to be reviewing tapes afterwards. The fact the call is being recorded is irrelevant.
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