Wednesday, May 16, 2007
Poor, southern, Hispanics cut phone cords
The Centers for Disease Control and Prevention (CDC) in the United States has released information on wireless substitution, based on early data from its most recent
National Health Interview Survey.What is interesting?
Let's start with the source of the study - a national health study that generates the data from in-person interviews. From June through December 2006, household telephone status information was obtained for 13,056 households in the United States.
Why is CDC concerned about wireless substitution? Because most major survey research organizations, including the National Center for Health Statistics, do not include wireless telephone numbers when conducting telephone surveys.
Let's look at some of the numbers.
- more than one in eight American homes (12.8%) only had wireless telephones during the second half of 2006;
- 11.6% of all children—8.5 million children—lived in wireless-only households;
- approximately 2.2% of households had neither wireless nor landline service.
- more than half of all adults (54.0%) living with unrelated roommates, lived in households with only wireless telephones;
- half of all wireless-only adults were less than 30 years of age; a quarter of adults aged 18-24 years were in wireless-only households; nearly 30% of adults aged 25-29 years lived in households with only wireless telephones.
- adults living in poverty were nearly twice as likely (22.4%) as the national average to be living in households with only wireless telephones; non-Hispanic white adults (10.8%) were less likely than Hispanic adults (15.3%) to be wireless-only; adults living in the South (14.0%) were more likely than those in the Northeast (8.6%) to be part of wireless-only households.
Are there comparable statistics for Canada?
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Comments:
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With a penetration rate of only 57%, why would anyone in Canada care? Perhaps the better question is what has happened in countries like the UK and Australia where penetration has surpassed the 100% mark and the use of text surveys are becoming the norm because polling houses are sure of getting access to a larger sample.
The other issue that is raised by your post is affordability. Presumably, poor southern latinos are going mobile because there are affordable options on the market. Care to speculate when Canada would catch up with that trend?
The other issue that is raised by your post is affordability. Presumably, poor southern latinos are going mobile because there are affordable options on the market. Care to speculate when Canada would catch up with that trend?
Anonymous' question reminded me of something I had planned to write the next time you wrote about wireless.
Because of a sometimes busy schedule I time switch and watch programs like Prison Break and 24 on the Seattle TV stations. What's interesting is that there is no simultaneous substitution so you get to see all the U.S. ads. The popularity of these programs has led the wireless providers (Verizon, Sprint, Qwest) to each place at least a couple of ads promoting specials or new services. It's a real shocker to hear the tone and approach of the ads and, even more so, the prices and services that are being offered. As anonymous asked "..when (will) Canada catch up...?"
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Because of a sometimes busy schedule I time switch and watch programs like Prison Break and 24 on the Seattle TV stations. What's interesting is that there is no simultaneous substitution so you get to see all the U.S. ads. The popularity of these programs has led the wireless providers (Verizon, Sprint, Qwest) to each place at least a couple of ads promoting specials or new services. It's a real shocker to hear the tone and approach of the ads and, even more so, the prices and services that are being offered. As anonymous asked "..when (will) Canada catch up...?"
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