Monday, March 26, 2007
Beyond bundling: extending the triple play
AT&T (NYSE: T) has announced content for 3 screens (TV, broadband and mobile) that moves the triple play beyond a pricing bundle.Under an agreement with the Masters, AT&T will provide golf fans with access to Masters previews and daily highlights, live tournament and practice range coverage, player interviews, live updates, links to real-time scoreboards and more.
By extending the excitement of the 2007 Masters Tournament across the three screens, AT&T is giving golf fans more ways to enjoy one of the greatest traditions in all of sportsMasters programming, beginning next week, will be available to AT&T customers at no additional charge, and select content will be available for 60 days following the conclusion of the tournament.
AT&T is hosting the cocktail reception on June 11 at The 2007 Canadian Telecom Summit and will have the closing keynote speaker that day.
Technorati Tags:
ATT, PGA, Masters, triple play
Posted by Mark Goldberg @ 3/26/2007 09:58:00 AM 
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