Wednesday, February 21, 2007

 

What went wrong with mobile porn?

The word is out that TELUS has abandoned its mobile adult content, only a month after it was launched. This may become an interesting case study in managing public perception.

After all, the communications industry generates lots of revenues from adult content on other media and has been able to avoid the uproar that met this particular launch. Look at chat rooms and info-text services. Pay-per-view on TV. TELUS' offering was tame compared to these services.

What went wrong?

As we all recognize, there is a lot of questionable content available using unrestricted mobile web browsers. If anything, TELUS was providing a safer, restricted environment. Are there repercussions for the mobile industry's walled-garden? Will this be the start of open mobile access?

What will be the resultant impact on the rest of the Canadian mobile industry?

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Posted by Mark Goldberg @ 2/21/2007 11:34:00 AM
Comments:
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Posted by Anonymous Anonymous : 8:30 PM, February 24, 2007
 
I have to agree that the idea of Telus and portable porn playable in public is maddening. I wasn't aware that Telus offered the other services, probably because I never bumped into them on a bus. Really, I wonder why they bothered to put their name on Science World.
Posted by Anonymous Anonymous : 8:36 PM, February 24, 2007
 
Watch this space for later this month when both Bell and Rogers enable downloadable porn. They're just glad TELUS went first, took the heat, and changed their minds. There's too much money involved to leave this one on the table for the wireless carriers.
Posted by Anonymous Anonymous : 7:52 AM, February 26, 2007
 
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