Monday, February 19, 2007
Grey market cell phones
In my posting earlier this morning, I asked "Any users willing to admit being antique suscribers?" The I read an article on PwC's Communications Direct news digest, called "Oldies Phones: The Next New Frontier", extracted from Telecom Web.
The story talks about a company that has a phone to meet the needs of the under-served seniors market - bigger screen, bigger buttons, easy-to-use menu. Market niche? Of 110 million seniors in Europe, only 17% have phones. There is an opportunity in this grey market.
Dig out those old brick-sized phones from the box in the basement!
Technorati Tags:
mobile, PwC, seniors
The story talks about a company that has a phone to meet the needs of the under-served seniors market - bigger screen, bigger buttons, easy-to-use menu. Market niche? Of 110 million seniors in Europe, only 17% have phones. There is an opportunity in this grey market.
Dig out those old brick-sized phones from the box in the basement!
Technorati Tags:
mobile, PwC, seniors
Posted by Mark Goldberg @ 2/19/2007 09:17:00 AM 
Comments:
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This has been a regular topic of conversation between my father, who at 65 is on the far side of the Boomer age, and me at 42, who is on the near side.
He lives off the grid and his cell phone is a great tool. The problem he's facing is that soon he's going to have to get a new handset and dump the big clunky one that has legible numbers and no features.
He's not happy about compact, feature rich cell phones that he can't dial because the buttons are too small and illegible.
Boomers aren't considered "oldies" yet... but they will be soon.
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He lives off the grid and his cell phone is a great tool. The problem he's facing is that soon he's going to have to get a new handset and dump the big clunky one that has legible numbers and no features.
He's not happy about compact, feature rich cell phones that he can't dial because the buttons are too small and illegible.
Boomers aren't considered "oldies" yet... but they will be soon.
Posted by 
: 10:09 AM, February 27, 2007
: 10:09 AM, February 27, 2007 << Home
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