Saturday, February 03, 2007
Competition in Quebec: it's no joke
The Quebec telecom market is getting to be fun to watch. Six weeks ago, I mentioned Videotron's sponsorship of the Just For Laughs festival. Now Bell has partnered with Quebec’s most visited French-language site – tetesaclaques.tv.If you are not familiar with Têtes à Claques, you can find some on YouTube, but who knows what the status is of that intellectual property. Better to visit the official tetesaclaques.tv website.
Têtes à Claques fans will have unlimited access to clips by subscribing to Bell's Fun bundle, starting at $20 a month. Exclusive content like voicetones, caller ring tunes, video ringtones and screensavers will be updated each week.
A lot of companies have approached the Quebec consumer market by simply translating their English language ads into French and then sat wondering why the customers didn't respond. Both Videotron and Bell have turned up the heat with a battle of humour.
With a quarter of Canada's population at stake, the Quebec market is no laughing matter.
Technorati Tags:
Bell Canada, Videotron, Têtes à Claques
Posted by Mark Goldberg @ 2/03/2007 07:06:00 AM 
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Without getting into the economics of whay the Quebec market is more competitive then Ontario for example I will say that traditionally companies wanting to expand their presence in Quebec should look to create specific marketing aproaches aimed at the French Canadian persona. Bell and Videotron have long understood this, with Videotron being the more affordable telecom company and also benefiting as bieng seen as the local kid going up against Bell. Bell on the other hand has always used humour to sell uts services to French Canadians in Québec.
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