Tuesday, September 12, 2006

 

Disruptive purchasing

I had a note from a reader who tells me that he has an interesting way to get his communications services.

He took advantage of a Rogers sign-up bonus to get 6 months of free phone service. However, he uses BitTorrent and he wasn't crazy about the impact of 'traffic shaping' from Rogers, so he uses naked-DSL Sympatico for his high-speed internet - no local telephone service over the loop.

I understand that most of the strange combinations like this are put together by competitive analysts from one company checking out the deals and services from the other. This person is just a plain, ordinary consumer.

It is unusual, but it is evidence that some people will arbitrage deals and aren't as concerned about bundles - unless there are tangible savings. Any others out there?

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Comments:
Many examples of this can be found at:
http://www.dslreports.com/forums/23

Check out the sympatico forum, rogers forum, Canadian broad band forum ect.

Its very very common (more so than a year ago) and getting more common.

Poeple are waking up and going where they get the bigger band for the buck.
 
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