Saturday, April 08, 2006
Crystal Clear? Not!
There used to be a commercial that featured a bunch of photocopier sales people pitching their product to an executive – each one would say “and it’s almost as good as a Xerox”, until finally the executive says “I know, it’s almost as good as a Xerox” and the sales person answers “But this is a Xerox”.
I’m starting to wonder if access independent VoIP is heading down that road – almost as good as phone service, but not quite the real thing.
Are we willing to settle on mediocre quality of service to save a couple pennies, rather than demanding better?
Our use of cel phones may be conditioning our lower expectations for connection clarity, but don’t you miss those Sprint ads, promoting the crystal clear, pin-drop connection?
I’d like to know when VoIP companies will be able to advertise “we’re better,” rather than just going with “we’re cheaper.”
I’m starting to wonder if access independent VoIP is heading down that road – almost as good as phone service, but not quite the real thing.
Are we willing to settle on mediocre quality of service to save a couple pennies, rather than demanding better?
Our use of cel phones may be conditioning our lower expectations for connection clarity, but don’t you miss those Sprint ads, promoting the crystal clear, pin-drop connection?
I’d like to know when VoIP companies will be able to advertise “we’re better,” rather than just going with “we’re cheaper.”
Posted by Mark Goldberg @ 4/08/2006 09:26:00 AM 
Comments:
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It certainly is a 'price' play, as the price approaches zero, the PoIP (Pots over IP) companies will have to change the marketing message to one of collaboration/community and enhanced features.
Why everyone is rushing to reinvent a 100 year old technology in IP befuddles me, hopefully that isn't what VoIP will be, if it is - why are we doing it.
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Why everyone is rushing to reinvent a 100 year old technology in IP befuddles me, hopefully that isn't what VoIP will be, if it is - why are we doing it.
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